Lionsgate announced today that they're teaming up with Subway as the exclusive restaurant promotional destination for Catching Fire and that the promotional tie-in will support Feeding America, a non-profit organization of nationwide food banks.
The promo will include a special product line along with movie tie-in packaging and social media contests. There will be in store character standees, and fans are encouraged to photograph and share on social media for more opportunities to win prizes.
The official press release:
MILFORD, Conn. and SANTA MONICA, Calif., July 8, 2013 /PRNewswire/ -- SUBWAY(R) restaurants, the world's largest restaurant chain, and Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that SUBWAY(R) will be the exclusive restaurant promotional destination for the film "The Hunger Games: Catching Fire," the highly anticipated second installment of the global blockbuster "The Hunger Games" film franchise. "The Hunger Games: Catching Fire" will open in theaters worldwide on November 22. SUBWAY(R) and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.
SUBWAY(R) restaurants in the U.S. and Canada will be fired up in anticipation of the film's release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY(R) customers can also pose with their favorite character's standees in the restaurants and are invited to share photos on social media for additional chances to win.
"There's nothing hotter than 'The Hunger Games' franchise," said Michelle Cordial, Director of Marketing Development for SUBWAY(R) restaurants. "Being able to deliver exclusive 'Catching Fire' experiences to our Subway fans is something that Hunger Games enthusiasts can't find anywhere else."
"With SUBWAY joining as a promotional partner for 'The Hunger Games: Catching Fire,' Lionsgate has found new ways to reach a larger audience of fans of the film franchise," said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate. "Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need."