Lionsgate CEO Jon Feltheimer said this morning that the announcement of Coldplay's new Song "ATLAS" on the Catching Fire soundtrack was only the first of several announcements promoting the movie with a "100-day Countdown" to the release starting next week.
Feltheimer touted the announcement Friday morning during a call with analysts following the release of better-than-expected earnings for the studio’s first quarter ended June 30.
What can we expect for the 100-day Countdown? Definitely more announcements about artists included on the Catching Fire soundtrack. And we know Capitol Couture launches their new edition, Zoetic Sol next week. With the new edition, the new feature "Game Faces" begins, but there's no indication whether we're getting NEW portraits of the victors or if they're using the Quarter Quell portraits:
Over the next few weeks, a Capitol Couture style jury will evaluate the portraits of our victors for their allure and polish. Our judges include a makeup artist, hair stylist and physical trainer. No doubt, each victor’s prep team will anxiously await the scores. Victors will be ranked from one to ten, based on their coifs, pouts and poise.
Maybe a puzzle hunt like last year? Be prepared for the madness to start on Tuesday, August 10th when we'll officially be at 100 days to the Catching Fire premiere!
Stay Tuned!
P.S. Coldplay's song, “Atlas,” will be available through iTunes and other digital retailers through Republic Records. Lionsgate is releasing the film amid sky-high expectations on Nov. 22. Click HERE for more details on the Coldplay collab, including song lyrics.
via Variety