Image courtesy The Hollywood ReporterAccording to The Hollywood Reporter, Lionsgate marketing chief Tim Palen will now oversee all theatrical marketing for Lionsgate, Summit, and Pantelion with the late April departure of studio executive Nancy Kirkpatrick. Tim Palen is the maverick marketing chief responsible for all of The Hunger Games films' marketing campaigns. He even photographs the campaigns himself (read more on Tim Palen and the Catching Fire marketing campaign here):
When Lionsgate bought Summit two years ago, their respective marketing operations were kept separate in order to service Summit's remaining stable of films. Kirkpatrick continued to serve as worldwide president of marketing for Summit, while Palen continued to head up marketing for Lionsgate.
Upon Kirkpatrick's departure, Palen will have oversight of Lionsgate and Summit titles, as well as Pantelion Films. He'll also have expanded merchandising and theme park duties.
Among other Summit properties, Kirkpatrick ran the marketing campaigns for the blockbuster Twilight franchise. More recently, she successfully launched Divergent, the first title in a new Summit franchise.
“Now was the right time to take the next step in integrating the marketing departments of our Lionsgate and Summit film labels as we continue to achieve significant operational synergies following the acquisition of Summit Entertainment two years ago,” said Lionsgate Motion Picture Group co-chairman Rob Friedman and Patrick Wachsberger.